McDonald's Europe aims to use packaging produced using 100% renewable sources by 2010, the fast-food chain revealed in its sustainability report this week.

The report, titled Global Best of Green 2009, revealed the work carried out by the company across its global network to become more sustainable.

McDonald's collaborated with its packaging supplier Havi Global Solutions – Perseco on a global packaging scorecard to be used in packaging design and buying decisions.

In terms of materials the criteria on the scorecard included minimising weight, maximising use of recycled materials, favouring renewable materials.

Minimising the amount of chemicals used in production, reducing CO2 and other greenhouse gas emissions and maximising recycling possibilities were also key.

In 2007, the principles of the scorecard were outlined in Europe in the Sustainable Packaging Position guidelines.

As a result, currently 80% of McDonald's Europe's packaging is made from renewable sources. Recycled paper and virgin fibres from certified sustainable forestry sources represent 63% and 84% of renewable materials used.

This work has translated into the introduction of cartonboard salad bowls in Europe. At present the lids remain plastic, but materials made from vegetable sources are being explored.

The issue of recycling has also been addressed by the company. In the UK, for example, restaurants have litter patrols in place and under the "Just bin it" campaign work with local authorities, schools and community groups to educate about recycling and combat litter.

"It's not about touting our accomplishments," said McDonald's president and chief operating officer Ralph Alvarez of the report.

"It's about recognising local solutions that work and sharing those ideas with other markets to build upon and implement where they make sense."

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