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New packaging material effects to help brands attract shoppers' attention

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalize the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

​The new suite of effects and expressions will help customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.

Tetra Pak’s current offerings of packaging material effects include: Tetra Pak Reflect to incorporate holographic effects onto the package; Tetra Pak Metallized to create a metallic effect and Tetra Pak Craft to give the package the natural look of bare paperboard with wood fibres.

More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience.

The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.




Tetra Pak International AB

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